Laura Rea Dickey is a big believer in technology. For her and many other futuristic leaders, leveraging modern-day technology is one way of arriving at better business decisions. Statistics have shown that the total number of data generated by the human population per day is over 2.5 quintillion bytes.

Therefore, this is a chance for businesses as they can use such data to their business advantage. For a business to thrive, it has to be data-driven, and this is one of the things which Laura Rea Dickey has purposed to exercise at Dickey’s Barbecue Restaurants. In her role as the CEO of the restaurant, the success she has achieved since becoming CEO in 2017 can be attributed to the value she has placed in data collection and technology.

Laura has been recognized as one of the people in the restaurant business to acknowledge the benefits of Artificial Intelligence (AI). Further, Dickey’s Barbecue Restaurant is now run by these technologies under the guidance of Laura. Her role is relevant within the restaurant because she has been acknowledged as among the Top Women in Technology. Further, she holds a Lifetime Achievement Award, which is just among the achievements she holds to her name.

The journey of Laura in the restaurant business began when she joined the company to help with the technological side of the business. Although Laura Rea Dickey was skeptical about coming on board initially, she finally agreed to join the team after persuasion by Roland Dickey Jr.

Her marketing skills and experience are something the company needed to help it in its massive growth journey. Laura draws most of her experience from her previous work experiences at various companies like W Hotels, Blue Mesa, La Madeleine, etc. Upon joining the company, she began at the marketing consultant level, but over time became CIO and later CEO of Dickey’s Barbecue Restaurant Inc. Read this article for the exclusive interview with Laura.


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