On the surface, Roc Nation is making a name for itself in the entertainment industry, but behind the scenes doing so much more. At the helm of this change is CEO Desiree Perez. Before starting her journey with Roc Nation, Desiree Perez credits her abilities to her beginnings as a nightclub manager – something that she considers parallel to her management of touring now. Her co-founding of Roc Nation in 2008 was the next step, and as it developed from a small five-person business to a full-fledged industry icon, she also grew from COO to eventually be appointed CEO of Roc Nation by co-founder Jay-Z in 2019. This promotion was due in no small part to her focus on creating revenue by expanding into new sectors, which she continues to do by weighing in on projects, fine-tuning existing ones, and strengthening long-term and short-term goals for the company in her day-to-day duties and more
Her influences in Roc Nation didn’t end with simply launching an entertainment leader though. Driven by her own experiences as a Latina, empowering women and creating social justice for people of color is close to her heart. With this passion, social justice-focused Team Roc uses its reach to leverage change in everything from advocacy in the justice sector to scholarships for youth of color. Their goal is to use their global influence to make a difference in both large and small-scale missions. Education-centered Roc Nation School of Music, Sports & Entertainment at Long Island University in Brooklyn is another endeavor in progress that Desiree Perez hopes will open more doors in the future. Pivotal to Roc Nation’s astounding success combined with its lasting social impact, Desiree Perez is a leader in how a business can grow to change the world.